Direction Setting Solutions

Developing your high-performance culture begins with articulation and clarity of direction – including vision, mission and strategy development, and alignment of goals from top to front lines of your organization.  Why does culture development start here?  Because “form” (your ideal culture) should always follow “function” (your desired direction, brand promise, strategic initiatives and performance targets).  There are many high-performing cultures in the world of organizations;  however, these cultures can look very different.  (Consider the culture of Chic-fil-a and McDonalds – both effective, yet both very different; Apple and Microsoft – two different cultures taking them to two different destinations in the marketplace; Wal-Mart and Target, Starbucks and Pete’s Coffee, and the list goes on.)

Step number one in designing and developing your intentional culture (whether organization-wide or within a department/team) begins with establishing your “windshield view”.

Over 20 years of CSG research shows that the Denison Mission quadrant is your highest-leverage culture trait – meaning that simply gaining clarity around your organization’s true direction, and creating understanding and alignment throughout functions, levels and teams, can ultimately impact your broadest array of performance targets and business measures.

So step number one in designing and developing your intentional culture (whether organization-wide or within a department/team) begins with establishing your “windshield view”.

Customized CSG services include:

Vision, Mission and Strategy Development

  • Corporate/Organization Wide
  • Division/Department
  • Team
  • Board of Directors

Goal Development and Alignment

  • Corporate/Organization Wide
  • Division/Department
  • Team
  • Board of Directors

Core Values Development, Engagement and Alignment (see The Consistency Solution)

TARGETED DENISON QUADRANT: Mission


Credit: Daniel R. Denison, Ph.D. & William S. Neale, M.A.